Top 5 Beauty Retail iOS Apps in the US: Q3 2023 Performance

The third quarter of 2023 has shown interesting trends for the top beauty retail apps on iOS in the United States. Here’s a detailed look at the performance of Sephora US: Makeup & Skincare, Ulta Beauty: Makeup & Skincare, IPSY: Personalized Beauty, Flip.shop, and Scentbird Perfume Box.

Sephora US: Makeup & Skincare

Weekly downloads for Sephora US: Makeup & Skincare displayed a general upward trend, peaking at approximately 134K in the last week of September. Active users also saw a significant increase, rising from around 670K at the end of June to over 830K by the end of the quarter.

Ulta Beauty: Makeup & Skincare

Ulta Beauty: Makeup & Skincare experienced a notable spike in weekly downloads, reaching about 103K in the week of August 21. Active users followed a similar pattern, increasing from approximately 732K at the end of June to over 815K by the end of September.

IPSY: Personalized Beauty

Weekly downloads for IPSY: Personalized Beauty showed a declining trend throughout the quarter, falling from around 13K at the end of June to approximately 10K by the end of September. Active users fluctuated slightly but remained relatively stable around the 160K mark.

Flip.shop

Flip.shop saw a significant jump in weekly downloads, peaking at around 22K in the last week of September. Active users showed a similar upward trend, increasing from approximately 10K at the end of June to around 14K by the end of the quarter.

Scentbird Perfume Box

Scentbird Perfume Box had steady weekly download numbers, with a peak of about 10K in the week of September 11. Active users also increased slightly, from around 27K at the end of June to approximately 30K by the end of September.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.